1. Are you ‘activating’ your digital channels to drive trial?
2. Have you considered complementing ‘traditional sampling’ with ‘social sampling’?
3. Do you have a plan to drive re-purchase?
What does it take to bring a customer one step closer to your product? What are other brands doing? Offering something right before you start a relationship with the customer is always a good idea.
Launching a new PepperCress Salad, Florette created a multi-channel awareness campaign covering Paid, Owned & Earned digital media. Keen to encourage purchase from this engagement, and the ability to measure the campaign’s impact, Florette activated its channels with a digital printable coupon. Collecting simple data prior to allowing consumers to print meant that they were able to lay the foundation for follow up communication and repurchase activity.
Why Activate Multiple Channels?
The need to drive purchase is the stand out objective of any NPL campaign. As NPL activities increasingly have digital engagement elements, a digital printable coupon is the most scalable method of influencing offline purchase action from that online engagement. Being digital means that its easy to integrate and track performance across multiple channels.