Finish QuantuMatic: Launch
Following the initial launch of Finish QuantuMatic, which was heavily led by in-store marketing and discounts at shelf, Finish kept up its campaign momentum by activating its various digital channels (media, brand site, content marketing & consumer database) with a digital printable coupon. The coupon was used to both encourage initial purchase but also encourage product advocates to spread the word and recommend it to others.
Why Extend An NPL Campaign Beyond Initial Trade Promotion?
Once initial trade promotions and in-store launch activity have ended, there can often be a lull. Cost efficiently using the buzz and hype of initial launch, and keeping its momentum going whilst at the same time driving initial advocacy, can help ensure that you continue to shift product off shelves as well as help drive re-purchase and subsequently loyalty. (Source: Coupons.com)