Did you ever wonder who first thought of the term “coupon”? Who was the one “discovered” the idea of the coupon? I found the amazing info-graphic which follows below at Vouchercoud.
Pamper’s new ad managed to make us having goosebumps again: emotional, with a clear narrative around the baby and how others do everything in order to make it happy. Babies get the attention they need, making us bring our better selves out.
When we watch an ad on the street or on a printed paper, even if we like it or not we take some time to process it. And if it’s left on the table for a while, we might look at it again and think about it a little bit more.
I had some flyers in my car and one day I realized one of them was actually interesting and I was thinking about it. A Temple University neuromarketing study comes to inform us that, “direct mail tops digital media for engagement time, recall, and ultimate purchase.”, Al Urbanski, Senior Editor presents in his article.
“Digital ads seized the attention of consumers quicker, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in ultimate purchase decisions.”
Finish QuantuMatic: Launch
Following the initial launch of Finish QuantuMatic, which was heavily led by in-store marketing and discounts at shelf, Finish kept up its campaign momentum by activating its various digital channels (media, brand site, content marketing & consumer database) with a digital printable coupon. The coupon was used to both encourage initial purchase but also encourage product advocates to spread the word and recommend it to others.
Why Extend An NPL Campaign Beyond Initial Trade Promotion?
Once initial trade promotions and in-store launch activity have ended, there can often be a lull. Cost efficiently using the buzz and hype of initial launch, and keeping its momentum going whilst at the same time driving initial advocacy, can help ensure that you continue to shift product off shelves as well as help drive re-purchase and subsequently loyalty. (Source: Coupons.com)
Are you watching videos on youtube trying to find the cutest one? You will end up seeing babies doing cute old-like things or cute dogs being goofy in many ways. But what happens when you end up watching a combination of the above mentioned? It’s the ultimate cuteness video! Kudos to OKRP agency for this super cute and creative way to promote baby goods and products for dogs at the same time!
Watch the full video series here: Adweek article
How do you start talking to mothers? How do we keep this dialogue open and interesting? Every mum is unique just like any other human, and the challenge for the brands grows everyday. Phil Marshall, Co-Founding Partner – Executive Creative Director of Oakwood mentions in his article mentions in his article that “Knowing where your audience is, what excites and piques their interest, is the backbone to communication and creative.”
“We can identify where and when Mum’s are hungry for information and how they prefer to shop. Reaching Mum is one thing, but they have an expectation to instinctively keep searching. I see it more and more in-store where a product is being tested and scrutinized, but physically feeling it isn’t enough.”
We must consistently talk to Mum to reach all of her relevant touch points.
We never stop learning from mums and we reach for their opinion on products, brands and services. This is why we created Mother’s Voice, a unique quantitative telephone market research for 14 categories for baby products. We aim to help brands adapt their communication to the needs of a mum. Learn more today here.
“You are not going out dressed like that, are you?” is what a girl hears a mum saying, but is it really what a mum wants to say? We have all been there, especially while being teenagers. My mum is saying something and it sounds so terrifying that I am so ready to start running and screaming. Dove as a part of the self-esteem project had this great idea: creating a “Mum translator” which is a creative way to improve the communication between mothers and daughters.
“Talk to your daughter: ask her to think about the way the two of you talk. Do you ever misinterpret what the other one really means?
Keep talking: at the end she’ll have the option to send you an email back, letting you know which scenarios she gets annoyed by most. Remind her that you’d love to know what she thinks. Use it as an opportunity to discuss what she finds annoying and how you could approach things differently.”
Talking is always a great starting point and sometimes it can be the hardest thing as well. From personal experience, I feel like it would be better if the discussion is more spontaneous rather than saying this scary “We need to discuss”.
When it comes to social media, everything is fast, or maybe super fast. We have all seen how fast the news travel and the different approach each channel has on the same matter. Nissan was one of the first brands to react when Prince William and his wife, Kate announced that they are expecting their second child. Seven minutes after the announcement, the Nissan Europe social and digital engagement team posted an existing ad on twitter: a picture of the interior of its X-Trail seven-seater vehicle, with a crown placed on each seat and the caption “Room for all the family” added. When Prince George was born back in 2013, marketers like Unilever and Procter & Gamble created special products for the occasion.