Minions have definitely conquered the Internet since they made their appearance in “Despicable me”. Cute, happy, “goofy” and ready for new adventures all the time.
In the UK, sweet corn brand Green Giant (owned by General Mills) have partnered up with Universal to create a Minions themed campaign covering national radio and on pack promotions in-store. The campaign includes a competition to win a family holiday in the Alps. […http://goo.gl/4ovfBP ]
On Minions-themed Green Giant promotional packs there are promotional codes, encouraging consumers to visit the Green Giant Minions microsite and type in the code on their pack to enter the competition. However, the clever people at Green Giant have taken the promotion one stage further.
The campaign is therefore able to increase trial, increase rate of sale and stimulate repeat purchase.
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