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I never thought about these two things together and that’s why I thought it was a new take on what I read so far about digital coupons and digital campaigns.

Drew Hendricks in his article presents some really interesting numbers and views like the idea that online coupons might be the way to support and enhance an SEO campaign or a general digital marketing campaign. “…an astounding 3.6 coupons were redeemed in 2010.”

…those who receive coupons are 11 percent happier than those who do not.”According to Dr. Paul J. Zak, a professor of Neuroeconomics at Claremont Graduate University

Few tips on how to use digital coupons:

– Coupons is the best way to bring in new customers by making them as visible as possible.

– Coupons is also the best way to say “thank you” to the existing customers.

– If it’s cool I want to share it! Customers want to say to everybody that “Hey, I just had the best deal by this brand”. What we need to do is giving a deal worth sharing.