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Initial article: “Inside the Inbox: An Analysis of Consumer Email Habits” written by Elyse Dupre, Associate Editor.
When it comes to start the brainstorming dialogue what I always try to do is to get into the position of someone else. It is a hard thing to do.
“…the best way to email consumers is to think like consumers.”
If you need some help in understanding your consumer, the April 2015 “Evolution of Conversations in the Age of Email Overload” study is the one to take you out of this situation and help you move on.
– “Email overload is real. But today’s consumers are up for the challenge. In fact, the study reveals that users send and reply to more emails as their inbox tally increases.Granted, the study acknowledges that consumers don’t have to respond to every email they receive—such as marketing emails or spam.”
– Consumers are mobile mavens.
– Users are most active during the day and during the work week.
– Teens like to keep it short and sweet. Adolescents have the fastest median reply time out of all of the studied age groups, clocking in at 13 minutes.
Mind Cellar 