We can finally talk about the obvious. When I receive an e-mail which is based on the 70’s pink coat I bought 2 weeks ago I will most probably click on the links with the suggestions. Because I feel that “somebody” thought about my taste and didn’t treat me like one among the millions of e-mails on a database.
“80% of Americans who read marketing emails find it helpful when retailers recommend products based on previous purchases.”
Elyse Dupre, Associate Editor took the time to present a great research on the behavior of customers who received relevant e-mails in their inbox.
“If you could get the relevancy thing right and you can do it through at-scale personalization, you’re really going to be helping to move the needle for your company,” says Listrak CEO Ross Kramer.
The better you know your customer or customer-to-be the happier you ‘ll make him when you take the time to send him offers and products based on his interests.
“Too much of an irrelevant thing is a bad thing,” Kramer says. “Too much of a relevant thing has become a good thing.” There is always the need to apply the above information to each product since the purchase reactions can differ depending on the price scaling.