Initial article: WRITTEN BY Lisa Selin Davis, “Why every newborn you see on Facebook is wrapped in the same baby blanket”
During the “Social Media” era a simple ordinary object can turn itself into a very emotional and valuable product! When a baby is born, a blanket is provided by the hospital. The blanket used plain beige.
How the plain beige blanket was turned into a classic simply designed product?
“He asked the women in the office what they would do differently to spice it up a little bit,” says Abrams. They went through a number of iterations and finally settled on the blue- and pink-striped version because, as you might have suspected, it’s good for both girls and boys. The pattern is strangely appealing—before I knew that 99% of newborns are wrapped in identical blankets, I thought it was handsome. It never appears dated or cutesy or Disney. It is truly a classic.”
The author mentions later on, “All of my kids, my friends’ kids—everybody has swaddled their children in that blanket,”says Abrams. Yet few of us would know that were it not for the posting of newborn photos on social media.”
“Not only does almost every hospital-born child in the US get wrapped in the Kuddle-Up, most of them have their photos pasted on the web very soon after.”
Below in the image you can see the google results when I typed “babies hospital blanket”.
Later Davis mentions about her daughter: “But I loved putting her picture on Facebook—privacy concerns aside—wrapped in what I now know is the world’s most common receiving blanket. It didn’t matter to me that elsewhere on the planet, and in many pages on Facebook, 1.5 million other people were doing the same.”
Many times we try to find something very extraordinary to either promote a “baby brand” or create a new one in the right spot in order to communicate with parents. Also as human beings, as long as we are emotionally attached to an object, a person or a moment, we do not care that much about being the only ones who do so.
Mind Cellar 